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Timeline

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Founded

1997

Beginnings in San Fransisco

Nylon Backpack

2001

The first tech-optimized backpack dedicated to the Mac

iPod Leather Sleeve

2002

First case for the original iPod

DC Skatebag

2002

Pioneering the collaboration between tech and lifestyle

Dual Power Charger

2004

Introduction of power solutions for mobile devices

Neoprene Sleeve

2005

Debut of the classic sleeve for MacBook

Apple Exclusives

2005

Ongoing partnership on special projects for global flagship store openings

Guitar Bags

2007

Expansion into products centered on music and the Mac

iPhone

2007

First line of protective solutions for the original iPhone

Artist Projects

2008

Created a platform for artists to share their work via product as canvas

Ambassadors

2008

Partnerships with influencers within the creative class

Camera Collection

2011

Introducing carry solutions for creatives who camera

Tech-optimized Travel

2012

First line of travel solutions centered on technology

ICON Pack

2014

The latest evolution of the original tech-optimized backpack

Action Camera

2014

Camera line expands into an emerging market

TENSAERLITE Protection Technology

2014

Introduced the ultimate lightweight impact absorption

Ecoya Collection

2015

A new material story focused on saving water begins to spread across product categories

Luggage

2016

The product line expands into solutions designed to extend our user's mobility

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